Across platforms, I create content, build brands, and occasionally—Lego masterpieces (because balance is everything).

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I kicked off PEOPLE magazine’s video division, launching a digital playground that produced more than 4,000 original videos each year. Over ten years, I built the division from scratch while mentoring up-and-coming talent who are now probably too cool to text me back.

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Globally, I led a transatlantic content dream team for Future PLC, collaborating with editorial, experiential, sales, and marketing departments. Together, we delivered 200+ monthly videos for top consumer tech, gaming, and music brands. Turns out time zones and accents are an underrated creative superpower.

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In 2022, I co-founded 90 Second Mentor, a LinkedIn video series that distilled wisdom from authors, influencers, and entrepreneurs into bite-sized brilliance—think TED Talks on espresso shots.

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Today, I bring that same passion and purpose to SchapInc Media, where my heartfelt mission is simple: help people tell the stories that make life worth living. Whether crafting cinematic montages for families, producing branded video content, or creating nonprofit storytelling for organizations like UJA-Federation of NY, I believe video should do more than inform—it should move people, inspire action, and preserve what matters most.

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Once upon a time, I began my career in communications and PR, publicizing leading national magazines, Broadway shows, and Hollywood films. Since then, I’ve shared my expertise as a guest lecturer at Columbia, NYU Stern, and Pratt Institute. In short: I’ve gathered a bit of wisdom along the way—and every so often, people take notes.

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When I’m not fueling my passion for crafting meaningful videos and memorable montages—because life is always better in highlight reels—I’m usually elbow-deep in Lego bricks hunting for that one elusive piece.